how hard luxury turns pandemic into opportunity

Jewellery brands see the importance of the Chinese market. The pandemic crisis is just a catalyst accelerating many of the execution from their to-do lists. 

kc-storyteller

A JEWELLERY & LUXURY WRITER

Working across Singapore and Hong Kong, KC is an independent journalist and experienced writer for jewellery & luxury.

A brand storyteller

Could you envision how a business can be benefited with an authentic brand story? KC speaks about how brands should engage our key stakeholders, through an effective storytelling.

A graduate gemologist

KC is a GIA Graduate Gemologist ® (G.G.), who equips himself with the most comprehensive knowledge of diamonds and coloured stones.

A TREND ANALYST

Could you imagine how new technology, sustainability, diversity, equity and inclusion (DE&I) and other global trends disrupt the industry? KC analyses all these so you could benefit from these hot trends.